KRAFT Macaroni and Cheese

KRAFT Macaroni and Cheese

In 1937, Kraft Macaroni & Cheese dinner was introduced in the U.S. and Canada by Sam Kraft. The timing of the product's launch had much to do with its success. During World War II, rationing on milk and dairy, and an increased reliance on meatless entrees, created a captive market for the product, which was considered a hearty meal for families.

The following decades introduced improvements in flavor, shelf life and, eventually, different shapes. New shape expansions to the brand began in 1975 with spirals, and then wheels in 1988. In the mid-1990s, Kraft Macaroni & Cheese expanded into even more innovative shapes with noodles in the form of popular kids' characters, including: Super Mario Brothers, Flintstones, Bugs Bunny and Friends, Rugrats, Pokémon, Blue's Clues, Animaniacs, Scooby Doo! and SpongeBob SquarePants.

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