Friday, March 21, 2008

Morton Salt Girl

Morton Salt Girl • this painting is sold

Morton Salt is a United States company producing salt for food, water conditioning, industrial, agricultural, and road/highway use. The company began in Chicago, Illinois in 1848 as a small sales agency. In 1910, the business, which had by this time become both a manufacturer and a merchant of salt, was incorporated as the Morton Salt Company.

Morton Salt's hand-drawn logo features the "Morton Salt Girl," a young girl walking in the rain with an opened umbrella, and scattering salt behind her from a cylindrical container of table salt. The company's logo, developed in 1914, and its motto, "When it rains, it pours" (developed in 1911), were developed to illustrate the point that Morton Salt was free flowing, even in rainy weather.

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Blogger Rhonda Hurwitz said...

I love the way you treat those iconic subjects. this one made me smile

1:30 PM  

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