Life Savers

Life Savers

Life Savers is an American brand of ring-shaped mints and fruit-flavored hard candy. The candy is known for its distinctive packaging, coming in aluminum foil rolls of eleven pieces.

In 1912, chocolate manufacturer Clarence Crane (Cleveland, Ohio) invented Life Savers as a "summer candy" that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Crane sold the rights to the peppermint candy to Edward Noble (1882-1958) for $2,900. Instead of using cardboard rolls, which were not very successful, Noble created tin-foil wrappers to keep the mints fresh. Pep-O-Mint was the first Life Savers® flavor. Noble founded the Life Savers Candy Company in 1913 and significantly expanded the market for the candy by installing Lifesavers displays next to the cash registers of restaurants and grocery stores. He also trained the retails owners always to give customers a nickel in their change as doing so would increase sales of Lifesavers. Since then, many different flavors of Life Savers have been produced.

The five-flavor roll first appeared in 1935. Life Savers was a subsidiary of Kraft Foods before being purchased by the Wrigley Company in 2004. In recent years, the brand has expanded to include Gummi Savers, Life Saver Minis, Life Saver Fusions, Creme Savers. Discontinued brands include Fruit Juicers, Holes, Life Saver Lollipops and Squeezit.

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