White Castle 2

White Castle 2 • this painting is sold

White Castle was an early example of successful fast food marketing. "White" was chosen for its connotations of purity, while the "Castle" element was selected as it suggested stability and permanence.

White Castle's innovative approach to preparing and presenting its hamburgers created a loyal following that, over time, developed slang used today by patrons and restaurant staff to communicate an order or otherwise discuss White Castle products. For example, a customer ordering a "sack of six with both", will receive six burgers with both ketchup and mustard (this is also a reference to White Castle's habit of keeping three bottles of condiments at hand for the burgers: ketchup, mustard, and a combination of the two—or "both"). (It should be noted this does not apply everywhere because restaurants in many regions only serve the burgers plain, allowing customers to add condiments.) An individual who consumes 6 or more "slyders" in one sitting earns the distinction "slyder pilot." Its burgers are also sold in frozen boxes in grocery stores nationwide.

White Castle's marketing campaign capitalizes on the unique qualities of its product. "The Crave" is depicted in radio and television spots as a sort of addiction to White Castle burgers. An individual afflicted by "The Crave" can only be satisfied by slyders. While "The Crave" marketing strategy is presented in a light hearted, tongue-in-cheek fashion, many loyal patrons of the restaurant contend they do become afflicted by "The Crave" from time to time. It is argued that the size, construction and cooking method of White Castle burgers is unique among fast food products. Therefore, it is conceivable that "The Crave", in fact, is a specific yearning for the attributes possessed only by slyders.

Every year for Valentine's Day, White Castle offers to reserve a candlelit table for two complete with a server. Now that would appeal to me since my birthday is Valentine's Day.

In 2003, White Castle unveiled a new logo and has been promoting the slogan "What You Crave" since 1994.

Show 'em you love Slyders! .... Buy 'em by the sack!

www.whitecastle.com

Thanks Deb for the Slyders .... they were delicious!

If you would like to purchase this 6" x 6" oil painting on stretched canvas, please email me. This painting is priced at $100.00 plus s/h.
info@annelizabethschlegel.com

Thank You!